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An Effective Management Tool
If your perception of conducting surveys is that they can be a
useful exercise but are too time consuming to prepare,
cumbersome to deploy and require considerable resources to
process the numerous responses into a meaningful report it is
perhaps time to think again.
Online surveys turn what was once a time consuming, resource
hungry, cumbersome process into a low cost, quick, easy exercise
that delivers real-time reporting.
Ease of Design
Out with the word-processor, now there is a quick and easy way
for almost anyone to create surveys using a simple menu system
that allows surveys to be created in minutes and with the
ability to add additional questions and modify and move existing
questions around.
Ease Of Delivery
Once a survey has been created it is deployed through the
internet or organisations intranet making it instantly available
to anyone with access to the internet.
Ease of Promotion
There are a number of easy ways to invite respondents to
participate in a survey such as sending an email that contains a
link to the survey or linking to the survey from a suitable
website.
Ease of Participation
Online surveys don't just make it easy for the publisher as most
respondents find that, when compared against the traditional pen
and paper survey, completing a survey online is quicker and
easier and from the publishers point of view a lot less prone to
mistakes such as respondents missing out questions or multiple
responses being entered against single response questions.
Ease of Survey Management
With an online survey the publisher can see in real-time the
response rate and summary results.
Ease of Analysis
At the end of the survey the response data is ready for detailed
analysis, the information can be loaded into a spreadsheet or
third-party
Associated Websites
analysis program where the respondent data can be
sliced and diced.
Appreciating the Ease
Once the ease of the total life cycle of conducting a survey
online has been appreciated by business managers they will begin
to recognise the multitude of new opportunities that exist.
The costly annual employee satisfaction survey can now be done
quicker and cheaper allowing the exercise to be conducted
bi-annual or quarterly ensuring any employee problems are
identified and dealt with early. There is also now an
opportunity to conduct smaller and more targeted ad-hoc surveys
on a departmental level or a niche area of the business
improving employer/employee communications.
A survey can be used to help deliver a management message and
measure the employee support and concerns of introducing new
initiatives, something a simple one way memo style directive
cannot do.
Survey's can be used as a marketing tool as the survey explains
the benefit of a product or service and gathers the response
from potential customers.
ROI today
Technology too often delivers better ways to perform certain
tasks but with a Return on Investment that often requires
'investment' first and the 'return' later. Many of the available
online survey services such as www.surveygalaxy.com have
not only turned a cumbersome task into a cinch, but reduced the
cost down to a pinch, giving you a return on investment from day
one and opening up a world of possibilities and further savings.
With the opportunities that online surveys bring it is a tool
the smart manager will always have to hand in their personal
tool box.
About the author:
Martin Day is a Director of Survey Galaxy Ltd a web site that
allows anyone to create, design and publish online surveys. For
more information please visit http://www.surveygalaxy.com
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