Search

 

 

New Page 1 New Page 1

Informative Articles

Communication: Management's Responsibility
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories. If...

Debt Management Brings a Significant Change in Debt Scenario
Have you ever thought what would be the consequence of uncontrolled expenditure? While the desire to purchase continues to be unsatisfied, the income base gives up much earlier. The result is debts. Debts up to a certain level are admissible. Debts...

Is Your Management Style Assisting or Hurting Your Business?
Many times business owners can have significant differences in management styles that can deter the growth of both the employees and the business. Employees can have differing needs that require differing methods of management as well. Problems...

Simple Time Management Skills Generalized
Time management skills are simple. The problem is all of us are different, and each of us has to learn which skill works best for us. Often when we fail, we feel discouraged, depressed, stressed, and our confidence is affected. Failure is a...

Using PMS – The Productivity Management System™ to Discover What You Want in Business and in Life
“When I dream big, I see the possible, I discover potential, and realize that almost anything is within my reach. – Heidi Richards "The purpose of setting goals is to help us to focus our attention. The mind will not reach toward achievement until...

 
Creativity and Innovation Management- why products fail.

There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons:

a)Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner.

b)Time Management. Whilst it is often the case that sufficient time is not taken to develop a product fully, there is always time to go back and fix mistakes. The cost of product re-engineering varies from the low to high billions.

There are a number of techniques that allow better problem identification and idea generation (creativity) and better idea selection, development and commercialisation (innovation).

Innovation strategies include:

a)Valuing ideas according to their type. Random ideas and those resulting from solution spotting have the highest success rates.

b)Measuring strategic, technical and competency fits with the organisation.

c)Measurement of ideas according to their impediments. A new type of cell phone will be infinitely easier to produce than a time machine. The Internet has a far lower take up in Africa than in Europe because of infrastructure deficiencies.

d)Carefully selecting

Associated Websites

Associated Websites

 

Our Blogs are on UK small business and being a UK freelancer or contractor as well as website marketing and web design. If you are a biker we can help with your motor bike insurance.

 

We have a site for contractors  and sites for HomeloansUK and PR-Help. We provide Branding help and offer Free-Marketing-Help and help for IT contractors. For E-commerce information, visit Small-Business-Web. We offer Page Rank Web Links and Cheap Home Loans Direct plus 0-BadDebtLoans and more Cheap Home Loans Direct. Our sites also help with Negotiation of any Personal-Secured-Loans. Our site called Management-Today can help you Innovate-Today, but for more loans go to 1st4HomeLoans.

 

Our HomeLoansUK site is affiliated with Branding and TrafficBuilding sites and Sales technique site. Also on offer is Beauty-Online and FreeNetDesign. If you are a  contractor and need help with a Small-Business-Web then our E-Commerce site is great. If you want Easy-Mortgages or even 1st-4-Tenant-Loans go to 5-Star-Mortgages. We help find Cheap Kitchen Appliances and Low Rate Home Loans. For the IT contractor, EstuaryFinance can refer you to our Online IR35 Compliance site for help with IR35.


what criteria is used to allow or disallow an idea at various stages of the development pipeline. Not allowing an idea (or releasing it too early) may not give that idea a chance to blossom. However, keeping it in the pipeline takes away valuable resources that may allow another idea to bloom.

e)Adequate consumer benefit analysis. Many ideas are simply developed before focused, practical and appropriate end-user needs are thought through.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

About the Author

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.