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Career Management in a Jobless Economy
Recent news from the Bureau of Labor Statistics reporting anemic job growth in a recovering economy and the election of thousands to quit looking for work continues to baffle the experts and depress the unemployed. If only there were jobs…...
CRM 101: Customer Relationship Management for Beginners
Customer Relationship Management, abbreviated “CRM,” is the term for a business strategy that is designed to improve customer service. CRM is also designed to increase customer satisfaction and gain new customers, thus increasing a business’...
Defining Supply Chain Management
Companies that deal with inventory will have to have some sort
of system in place to effectively manage the supply chain that
exists for any type of sales. A system of inventory needs to be
as smooth running as possible so that a company is able...
Time Management and the "to do" list
I recently did a web search on time management and received
50,500,000 hits. In reality probably only two to three hundred
of them were really about time management, but the prevalence of
such sites indicates how important the concept is to all...
Why All The Fuss About A Good Management System?
Everyone starts out small. And when you only have 10 or 50 subscribers you might think that spending money on a management system would be a waste of money. You're absolutely right! That is, if you're not accepting any more subscribers... I know...
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Customer Relationship Management - A Brief Look At What It Is
Small business/large business management and success is largely
dependent upon customer acquisition, customer relationship
enhancements, and customer retention, otherwise known as
Customer Relationship Management, or CRM.
CRM is a combination of enterprise strategies, business
processes and information technologies that are used to learn
about customers' needs and behaviors in order to develop
stronger relationships with them.
In the not-too-far past, CRM mainly consisted of a roll-a-deck
index file and a telephone and answer machine. An enhanced CRM
system would have included an Excel spreadsheet.
Today the Net offers businesses many software applications that
simplifies and speeds up the 3 cornered processes of customer
acquisition, relationship enhancements and retention. CRM
software systems streamline CRM at each phase.
CRM systems generally consist of a contact manager program,
snail mail and/or email marketing campaigns, a sales tracking
program, and a voice mail system or a multi-media contact center.
On the downside, CRM systems are only as good as the information
it contains. The old programmer's motto "garbage in, garbage
out" applies to CRM data quality.
One of the most common reasons cited for high failure rate of
CRM systems is poor data quality, but this is easily avoided.
Make rules for creating new profiles. Double check data entries
so that duplicates are avoided, email addresses are
Associated Websites
correct and
that the data is inputted completely and correctly and isn't out
of date. Re-establish customer contact if their info isn't
correct or complete or is out of date....the extra contact can't
hurt and will make them feel special.
All aspects of CRM are now available on the Net. Some big name
packaged CRM systems are ACT!, Goldmine, and Epiphany. You can
do a Google search for more packaged CRM systems.
If you are looking for free CRM software, try Open Office, a
free replacement for MS-Office with some enhancements. Or go to
FreeCRM.com .
Packaged CRM systems or free systems might meet the needs of a
small business, but large businesses generally require a
custom-built, integrated CRM system.
What will using CRM do for your business? Besides streamlining
all the functions of running a business and saving tons of time,
basically, it will make your customers feel special by
understanding their needs and fulfilling those needs in a
personal manner, which will keep them coming back for more.
Your alternative? Don't use CRM and lose 50% of your customers
every 5 years. Can you afford to do that?
About the author:
Cynthia Macy has been a self-employed entrepreneur/consultant
for 26 years and has found the software CRM systems to be
time-saving and labor-saving and money-enhancing.
To learn more about CRM, please visit:
http://www.featureblog.com/blogs/customerrelationshipmanagementsi
te/
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